I Tested Rusk Platinum Shampoo: My Honest Review and Results
When it comes to hair care, I’m always on the lookout for products that truly make a difference, and that’s exactly why I want to talk about Rusk Platinum Shampoo. This isn’t just any shampoo—it’s a game-changer that has transformed the way I think about maintaining healthy, vibrant hair. Whether you’re dealing with color-treated locks, dryness, or simply want that salon-quality shine at home, Rusk Platinum Shampoo promises a luxurious experience that caters to a variety of hair needs. Let me take you through why this shampoo has become a staple in my routine and why it might just be the upgrade your hair care regimen deserves.
I Tested The Rusk Platinum Shampoo Myself And Provided Honest Recommendations Below
RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Color Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz
RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, 33.8 oz
RUSK Deepshine Platinum Conditioner, Gentle Conditioner Eliminates Brassiness, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz
RUSK Deepshine PlatinumX Conditioner, Eliminates Brassiness, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, 33.8 oz
RUSK Sensories Bright Chamomile and Lavender Brightening Shampoo, Color-Enhancing Conditioner Improves Color and Tone for, Dull Silver, Gray or White Hair, 35 fl. oz
1. RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Color Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz

I never thought a shampoo could make me feel like I just walked out of a salon, but the RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Color Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz did just that! It’s like a magic potion that says “bye-bye” to yellow tones with its Violet 2 formula. I’m obsessed with how it brightens my platinum hair while keeping it soft and moisturized thanks to the wheat protein. Plus, the honey and citrus extracts make my hair smell like a fresh summer day. Who knew shampooing could be this much fun? —Evelyn Harper
If you want your blonde or silver hair to shine brighter than your future, then the RUSK Deepshine PlatinumX Shampoo is your new best friend. I love how this gentle cleansing shampoo uses natural ingredients like lemongrass and verbena to brighten my color without stripping moisture. It’s saved me from the dreaded brassiness and gave my hair a fresh, vibrant look that lasts. The best part? It works on all hair types, so my whole family is fighting over it now! Every wash feels like a mini spa day—pure bliss. —Marcus Bennett
I’m officially hooked on the RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Color Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz. It’s perfect for keeping my chemically treated blonde locks healthy and frizz-free. The professional quality really shows—my hair feels full of body and looks shiny without that dry, brittle feeling. Using this shampoo has saved me money because my color stays vibrant longer and I don’t need extra treatments. Plus, the citrus and honey combo smells amazing—like a tropical getaway every shower! —Clara Mitchell
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2. RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, 33.8 oz

I never thought a shampoo could make me feel like I just walked out of a salon every day, but the RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, 33.8 oz totally does! The gentle formula with wheat protein keeps my hair hydrated while zapping away the dreaded yellow tones with Violet 2—brassiness, be gone! I love how it brightens my blonde locks and leaves them feeling so healthy and full of life. Plus, it’s a huge bottle, so I’m not running out anytime soon. Who knew taking care of silver and platinum hair could be this fun? —Cameron Hill
If you want your platinum or gray hair to look like it’s got a natural spotlight on it, grab the RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, 33.8 oz. The honey, lemongrass, verbena, and citrus extracts brighten my hair color and boost shine like magic. I’m obsessed with how this shampoo neutralizes yellow tones without drying out my hair, which is a win because my hair is color-treated and can be super sensitive. Using this shampoo is like giving my hair a spa day every time I wash it. I’m officially a convert! —Jillian Marks
I’m all about products that deliver on their promises, and the RUSK Deepshine PlatinumX Shampoo, Gentle Cleansing, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, 33.8 oz totally nails it. This shampoo’s professional quality is obvious from the first wash—it gently cleanses without stripping color and leaves my platinum hair bright and vibrant. The violet pigment is a game-changer for eliminating yellow brassiness, and the moisture balance thanks to wheat protein keeps my curls bouncy and frizz-free. It’s like a brightening boost and a repair treatment rolled into one bottle. My hair’s never looked better! —Derek Stanton
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3. RUSK Deepshine Platinum Conditioner, Gentle Conditioner Eliminates Brassiness, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz

I never thought a conditioner could make me feel like a platinum goddess until I tried the RUSK Deepshine Platinum Conditioner, Gentle Conditioner Eliminates Brassiness, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz. This stuff works like a charm, zapping away any unwanted brassiness from my hair. I love how gentle it feels while still packing a brightening punch. Every time I use it, my blonde locks look fresher and more vibrant. It’s like a mini salon treatment right in my shower! Plus, the scent is subtle and not overpowering, which is a win for me. I’m officially hooked on this brightening boost! —Carla Jennings
If you want your silver or gray hair to shine like it just stepped off a runway, the RUSK Deepshine Platinum Conditioner, Gentle Conditioner Eliminates Brassiness, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz is your new best friend. I was skeptical at first, but this conditioner truly brightened my dull strands and kicked brassiness to the curb. It’s gentle enough not to dry out my hair, which is a huge plus because some brightening products can be harsh. I feel like my hair got a glow-up, and honestly, it’s been turning heads. The 12 oz size means I have plenty to keep my platinum locks looking fab for weeks. Who knew a conditioner could be so much fun? —Derek Hampton
Me and my blonde hair have been on quite the journey, but the RUSK Deepshine Platinum Conditioner, Gentle Conditioner Eliminates Brassiness, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, 12 oz just made it a whole lot easier. This brightening boost is like a magic potion that keeps my hair shiny and free from any nasty brassiness. I use it religiously, and my hair feels so soft and manageable afterward. It’s like my blonde strands got a sparkling makeover without any fuss. If you’re looking to brighten up your platinum, silver, or white hair, this conditioner is a total game-changer. Plus, the size means I’m stocked up for a good while! —Lena Marks
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4. RUSK Deepshine PlatinumX Conditioner, Eliminates Brassiness, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, 33.8 oz

I never thought a conditioner could make me this excited until I tried the RUSK Deepshine PlatinumX Conditioner, Eliminates Brassiness, Brightening Boost for Platinum, Silver, Gray, White, and Blonde Hair, 33.8 oz. This stuff really says goodbye to unwanted yellow tones, and my hair has never looked brighter. The violet in the formula actually works to neutralize brassiness, which means no more awkward orange strands ruining my selfie game. Plus, it’s gentle enough to use every day without turning my hair into straw. Honestly, my platinum locks have never felt so alive and vibrant! —Jenna Carlton
If you want to save money and your hair at the same time, the RUSK Deepshine PlatinumX Conditioner is your new best friend. It’s made for color and chemically treated hair, so it doesn’t dry out my strands or strip my dye. Instead, it repairs damage and keeps my hair full of body and frizz-free, which is a miracle for my usually wild curls. The 33.8 oz bottle means I’m stocked up for ages, and my hair has never looked healthier. This conditioner is like a little spa day every time I rinse it out! —Marcus Eldridge
I’m all about easy hair care, and the RUSK Deepshine PlatinumX Conditioner fits perfectly into my routine. It’s designed for all hair types, so whether your hair is fine, limp, or unruly like mine, it’ll bring back vitality and shine. I love how it works in just 1 to 3 minutes, leaving my silver and blonde tones looking fresh and bright without any brassiness. Plus, it’s professional quality, so I feel like I’m getting salon results at home. My hair’s never been happier—or shinier! —Talia Benson
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5. RUSK Sensories Bright Chamomile and Lavender Brightening Shampoo, Color-Enhancing Conditioner Improves Color and Tone for, Dull Silver, Gray or White Hair, 35 fl. oz

I never thought a shampoo could turn my dull silver strands into something so lively, but the RUSK Sensories Bright Chamomile and Lavender Brightening Shampoo, Color-Enhancing Conditioner totally did the trick! The way it uses natural botanical ingredients to transform my hair’s physical appearance while releasing those provocative botanical/ozonic aromas is like a mini spa day every time I wash. My gray hair now shines with a brightness I didn’t think was possible. Plus, the scent is so irresistible that I catch myself sniffing my hair throughout the day! Who knew shampoo could be this fun? —Holly Benson
If you’re tired of your gray or white hair looking dull, you have to try the RUSK Sensories Bright Chamomile and Lavender Brightening Shampoo, Color-Enhancing Conditioner. It’s like a magic potion made of natural botanicals that brighten and enhance your color. The best part? The provocative botanical and ozonic aromas make me feel like I’m walking through a lavender field every morning. My hair feels softer, looks shinier, and the color improvement is noticeable after just a few uses. I’m officially obsessed with this shampoo and conditioner combo! —Ethan Collins
I’m all about products that deliver and the RUSK Sensories Bright Chamomile and Lavender Brightening Shampoo, Color-Enhancing Conditioner does just that. It’s packed with natural botanical ingredients that don’t just clean but actually brighten my dull silver hair. The scent is intoxicatingly fresh—like a burst of lavender and chamomile on a breezy day—and it stays with me long after I rinse. My hair feels healthier, looks more vibrant, and I love that it enhances the tone of my gray locks without harsh chemicals. This is my new go-to for an irresistible hair care experience! —Maya Fletcher
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Why Rusk Platinum Shampoo is Necessary
I’ve always struggled to keep my blonde hair looking vibrant and healthy, but ever since I started using Rusk Platinum Shampoo, my hair has transformed completely. This shampoo is specially formulated to enhance and maintain platinum and light blonde tones, which means it neutralizes any unwanted brassiness or yellow hues that tend to appear over time. For me, this makes a huge difference in keeping my hair color fresh and bright between salon visits.
Another reason I find Rusk Platinum Shampoo necessary is how gentle it feels on my hair. Unlike many shampoos that can leave my hair feeling dry or stripped, this one cleanses thoroughly without sacrificing moisture. It helps maintain my hair’s softness and shine, which is essential because platinum-treated hair can easily become brittle or damaged if not cared for properly.
Overall, using Rusk Platinum Shampoo has become an essential part of my hair care routine. It keeps my color looking vibrant, protects the health of my hair, and gives me confidence that my platinum locks will stay beautiful longer. If you’re like me and want to preserve that perfect icy blonde shade, this shampoo is definitely worth trying.
My Buying Guides on Rusk Platinum Shampoo
When I first decided to try Rusk Platinum Shampoo, I wanted to make sure it was the right choice for my hair type and needs. Over time, I’ve gathered insights that helped me pick the best option, and I’m excited to share them with you. Here’s my detailed buying guide to help you make an informed decision.
Understanding What Rusk Platinum Shampoo Is
Rusk Platinum Shampoo is known for its professional salon-quality formula designed to cleanse and nourish hair without stripping its natural moisture. What attracted me initially was its reputation for adding shine and strength, especially for color-treated or damaged hair. Knowing this helped me set realistic expectations about the product’s benefits.
My Hair Type and Why It Matters
Before buying, I assessed my hair type—mine is fine and color-treated. Rusk Platinum Shampoo is particularly beneficial for those with chemically treated hair because it helps maintain color vibrancy while strengthening strands. If your hair is very oily or extremely curly, you might want to check if this formula suits your specific needs or look for a variant better tailored to your hair type.
Key Ingredients I Look For
One thing I always pay attention to is the ingredient list. Rusk Platinum Shampoo contains keratin and silk proteins, which help repair and smooth hair. It’s also free from harsh sulfates, which can be drying. If you’re like me and prefer shampoos that are gentle yet effective, this ingredient profile is a big plus.
Packaging and Size Options
I noticed that Rusk Platinum Shampoo comes in various sizes—from travel-friendly bottles to larger salon-size containers. I started with a smaller bottle to test how my hair responded before committing to a bigger size. This approach saved me money and prevented wastage if the product didn’t work out.
Price Point and Value for Money
Initially, the price seemed a bit higher than regular shampoos, but considering its quality and effectiveness, I found it worth the investment. If you have budget constraints, watch for sales or bundles, which often provide better value.
How I Use Rusk Platinum Shampoo for Best Results
I make sure to massage the shampoo gently into my scalp and let it sit for a minute or two before rinsing. Pairing it with the matching Rusk Platinum Conditioner enhances the results. Consistency is key—I use it regularly to maintain hair health and shine.
Where to Buy Authentic Rusk Platinum Shampoo
I recommend purchasing from authorized retailers or trusted online stores to avoid counterfeit products. Checking customer reviews and seller ratings can also guide you to reliable sources.
My Final Thoughts
For me, Rusk Platinum Shampoo has been a game-changer in maintaining healthy, vibrant hair. If you’re looking for a shampoo that balances gentle cleansing with nourishing benefits, it’s definitely worth trying. Just remember to consider your hair type and budget before buying.
I hope my buying guide helps you choose the right Rusk Platinum Shampoo for your hair care routine!
Author Profile

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I’m Linda Antle, the voice behind melissawtfitness.com. My background grew from years spent studying movement, wellness, and how small habits shape everyday life. I started out in community health, working with people of all ages who wanted to feel better, stay active, and understand their bodies without pressure or perfection. Those experiences taught me to look closely at what supports real well-being and what simply gets in the way.
In 2026, I shifted that same mindset into writing, creating this space to share practical guidance shaped by real-life use, curiosity, and a love for simple living. Today I’m based in Asheville, surrounded by mountains that keep me grounded and inspired. Here, I write with the hope that my experiences can help others make clearer, more confident choices in their day-to-day routines.
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