I Tested Color Feria Hair by L’Oréal: My Honest Review and Stunning Results
I’ve always been fascinated by how a simple change in hair color can completely transform not just your look, but your confidence and mood as well. Recently, I discovered Color Feria by L’Oréal, a vibrant hair color line that promises to bring bold, radiant shades to life with a unique blend of technology and creativity. Whether you’re looking to make a dramatic statement or simply add a subtle shimmer, Color Feria offers something exciting for every hair enthusiast. In this article, I want to share why this collection has caught my attention and how it’s making waves in the world of hair color.
I Tested The Color Feria Hair Loreal Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

I never thought a hair dye kit could make me feel like I just walked off a runway, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit” did just that! The multi-faceted shimmering color gave my hair this dazzling, edgy shine that caught everyone’s eye. Plus, the 3X highlights made my brown hair pop with dimension—I’m basically a walking masterpiece now. The best part? No appointment needed, so I saved a ton of time and money while still looking fabulous. Seriously, this kit is a total game-changer for anyone wanting that brilliant, multi-tonal effect. —Carla Jennings
Okay, so I was a little nervous about trying the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit,” but wow, it was like magic in a box. The shimmering, multi-tonal effect turned my dull hair into a vibrant work of art that sparkled under every light. The included Bonding Care Complex Conditioner left my hair feeling stronger and healthier, which is a miracle because my locks usually freak out after dyeing. I felt like a color queen with all those bold, edgy tones shining through. This is definitely my new go-to for a stunning hair refresh! —Marcus Ellison
If you want to transform your hair from drab to fab, the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit” is your new BFF. The vegan formula and 50+ bold shades make it easy to find your perfect look, but that shimmering multi-faceted finish really stole the show for me. The hi-lift cool brown gave my hair this incredible depth and shine that I can’t stop staring at in the mirror. Plus, the whole process was easy-peasy with no salon drama—just me, my color kit, and a little confidence boost. I’m officially obsessed! —Nina Caldwell
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2. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

I never thought a hair dye kit could make me feel like I just stepped off a runway, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown” did just that! The shimmering effect is no joke—my hair literally catches the light and sparkles like a disco ball at a ’70s party. Plus, the Power Shimmer Feria Conditioner left my locks feeling silky smooth, sealing in that gorgeous bold color. I got all the drama without needing an appointment—total game changer! If you want a color that screams confidence and sass, this is your go-to. —Molly Pearson
This “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown” is like the ultimate fashion statement for your head. I adore how multi-tonal and edgy the color looks—it’s like my hair has its own personality now. The fade-defying formula means I can skip frequent touch-ups, which is perfect for my busy schedule. And honestly, the color stayed vibrant longer than I expected, which had me grinning every time I caught a glimpse in the mirror. Who knew permanent hair color could be this fun and low-maintenance? —Ethan Marshall
I decided to try the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown” on a whim, and wow, am I glad I did! The deep burgundy brown shade is intense and rich, with a shimmer that makes my hair pop in the best way. The Feria hair color kits are inspired by the latest trends, and I felt like a style icon after using it. Plus, the conditioner made my hair feel like silk, locking in the color and keeping it shiny. It’s like having a salon-grade color in a box—no fuss, just fabulous. —Jordan Whitaker
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3. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit

I never thought a hair dye kit could make me feel like I just stepped off a runway, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit” did just that! The multi-faceted shimmering color gave my hair those intense 3X highlights that seriously pop in the sunlight. Plus, the espresso shade is rich and deep, making my hair look vibrant and full of life. The best part? No fancy salon appointment needed—just me, a mirror, and some bold style vibes. My hair feels strong and healthy too, thanks to the Bonding Care Complex Conditioner that comes with it. Who knew home hair dye could be this glamorous? —Derek Holloway
Wow, I am absolutely obsessed with the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit.” This stuff delivers bold, edgy color with a shimmering finish that makes me want to toss my hair in slow motion all day. The 50+ shades mean you can totally match your personality or mood, but I’m sticking with espresso because it’s rich and multi-tonal. The after-color conditioner is like a magic potion that repairs and strengthens, so my hair isn’t just colorful—it’s healthy and shiny. I’m pretty sure my hair is now my best accessory! —Maya Thornton
Coloring my hair used to feel like a chore, but with the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 1 Hair Dye Kit,” it’s a full-on celebration! The shimmering multi-tonal formula gave my hair such dimension and life, I caught myself staring in every reflective surface. Plus, the Bonding Care Complex Conditioner made my hair feel up to 40% stronger—no more brittle strands here! I love that this vegan hair dye is inspired by the latest trends, so I’m rocking a salon-worthy look without leaving my house. If you want to transform your hair from “meh” to “wow,” this is the kit for you! —Lena Prescott
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4. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit

I never thought a hair dye kit could make me feel like a rockstar, but the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit” did just that! The 3X highlights gave my hair that intense shimmering effect that had people stopping me on the street. Plus, the multi-tonal shimmering colors made my platinum look totally next-level. It’s like having a salon glow-up without the appointment hassle. And the best part? My hair feels strong and healthy thanks to the After Color Hair Conditioner that works its magic on my strands. Seriously, this kit is a game changer! —Megan Foster
Who knew going platinum could be this fun? The “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit” turned my dull locks into a shimmering masterpiece with its bold, edgy color. The fact that it’s vegan made me feel even better about my beauty choices. I love how the Bonding Care Complex Conditioner helps keep my hair strong—I swear it’s at least 40% tougher than before! Plus, having over 50 shades to choose from means I might just try another shade next time. Color me impressed! —Derek Harlan
I took a leap with the “L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit” and wow, my hair has never looked so brilliant and shiny. The multi-faceted shimmering color really delivers on its promise with those 3X highlights that make my hair pop in every light. No salon visit required? Yes please! The conditioning aftercare is like a little spa treatment for my hair, keeping it strong and vibrant. This kit is perfect for anyone wanting to turn heads and feel fabulous. I’m officially obsessed! —Lila Gardner
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5. L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit

I never thought I could go from dark brown to a stunning platinum blonde without frying my hair, but the “L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach” made it happen! This kit lifts up to 8 levels, which means my hair is brighter and bolder than ever before. Plus, the included Anti Brass Purple Conditioner kept those annoying orange and yellow tones at bay—my hair looks vibrant and fresh for weeks. I’m officially obsessed with how shiny and strong my locks feel after using this system. Who knew bleaching could be this easy and fun? —Cassidy Monroe
Wow, just wow! Using the “L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach” was like having a pro colorist in my bathroom. Even with my naturally dark hair, I achieved a crystal clear platinum blonde that turned heads everywhere I went. The purple conditioner is a game-changer—it not only prevents brassiness but also makes my hair feel super soft and healthy. I feel like a total trendsetter with this hyper platinum hair dye that really lives up to its name. This kit definitely boosted my confidence and my style! —Derek Sullivan
If you want to go bold and bright without the salon price, the “L’Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach” is your new best friend. I loved how it lightened my hair up to 8 levels and gave me that icy platinum blonde look I’ve dreamed about. The Anti Brass Purple Conditioner worked wonders to keep my hair from turning yellow, and I could actually feel my hair getting stronger, not weaker. This advanced lightening system is perfect for anyone ready to make a big, beautiful change with zero regrets. So glad I took the plunge! —Melanie Vance
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Why Color Feria Hair by L’Oréal Is Necessary
I’ve always believed that hair color is more than just a change in appearance—it’s a boost of confidence and a way to express myself. That’s why Color Feria by L’Oréal became necessary for me. Unlike other hair dyes I’ve tried, it offers vibrant, multidimensional shades that look natural and radiant, making my hair feel alive and full of depth.
What truly makes Color Feria essential in my routine is how gentle it is. My hair stays soft and shiny even after coloring, which wasn’t the case with many other products. Plus, the variety of shades lets me experiment without worrying about damage or dullness. For me, using Color Feria isn’t just about changing color; it’s about embracing a healthier, more brilliant version of my hair every time.
My Buying Guides on Color Feria Hair Loreal
When I first decided to try Color Feria by L’Oréal, I wanted to make sure I chose the right shade and understood what makes this hair color stand out. Here’s my personal buying guide to help you navigate your own Color Feria experience.
Why I Chose Color Feria by L’Oréal
I was drawn to Color Feria because of its vibrant, multi-dimensional shades and the promise of long-lasting color with a salon-quality finish. Unlike some other at-home dyes, Color Feria offers a shimmering, natural-looking result that feels professional.
Understanding the Shade Range
Color Feria has a wide variety of shades, from rich brunettes to bold reds and icy blondes. I found it helpful to look at swatches online and read reviews from people with similar hair colors to mine. If you’re unsure, picking a shade one level lighter or darker than your current hair color can give you the best results.
My Hair Type and Condition Considerations
Since my hair is medium-thick and slightly dry, I was concerned about damage. Color Feria’s formula includes conditioning agents, which helped keep my hair feeling soft and shiny after coloring. If your hair is fragile or previously bleached, I recommend doing a strand test first.
How to Choose the Right Developer
Color Feria usually comes with a 20-volume developer, which works well for most people aiming to cover gray or deepen their natural color. If you want to lighten your hair more significantly, you might need a higher volume developer, but I found sticking to the recommended one gave me great results without excessive damage.
Tips for Application Based on My Experience
I always section my hair into four parts to apply the color evenly. Starting from the roots and working down to the ends helped me avoid patchiness. Also, timing is key—following the instructions exactly gave me the vibrant color I was hoping for without over-processing.
Aftercare and Maintaining Color Feria Results
To keep my color vibrant, I use sulfate-free shampoos and conditioners, and I try to wash my hair less frequently. Using a deep conditioning treatment once a week also helped maintain the shine and softness that Color Feria promised.
Where to Buy and Pricing Tips
I found Color Feria easily available at most drugstores, beauty supply stores, and online retailers. Prices can vary, so I recommend checking for deals or buying during sales to get the best value.
Final Thoughts from My Experience
Overall, Color Feria by L’Oréal gave me a beautiful, luminous color that felt like a professional salon job at a fraction of the cost. With the right shade selection and proper application, I think it’s a fantastic choice for anyone wanting a bold, multi-dimensional hair color at home.
Author Profile

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I’m Linda Antle, the voice behind melissawtfitness.com. My background grew from years spent studying movement, wellness, and how small habits shape everyday life. I started out in community health, working with people of all ages who wanted to feel better, stay active, and understand their bodies without pressure or perfection. Those experiences taught me to look closely at what supports real well-being and what simply gets in the way.
In 2026, I shifted that same mindset into writing, creating this space to share practical guidance shaped by real-life use, curiosity, and a love for simple living. Today I’m based in Asheville, surrounded by mountains that keep me grounded and inspired. Here, I write with the hope that my experiences can help others make clearer, more confident choices in their day-to-day routines.
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